How To Budget Recruiting With An Employee Referral Program

By Cade Krueger

One of the best ways to look to find the right candidates for your corporation positions is to use a solid ERP (Employee Referral Program). It can be the difference between you finding success and falling flat on your face in a challenging economy.

What makes employee referrals so powerful is that it is that word of mouth marketing that can make a huge difference for companies just as it does for any product that is being marketed. People trust people, more than they trust big corporations.

A challenging market requires you to be smart with your budgeting and employee referral programs allow for you to find candidates without the cost of head hunters or external recruiting tools. Those other avenues like online advertising are necessary, but you need to use your ERP.

As a company working as one unit to find candidates will always find more candidates than a recruiting department, no matter how hard they work. Candidates want to hear from peers that they will be working along side unlike a biased recruiter.

You have to be careful to make sure that your employees are being used wisely so they are not distracted from their work and that they don't get frustrated. It can backfire and hurt you, them, and the candidates.

It is necessary to use web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates talking to your employees. Putting a face to your college candidates and experienced candidates will give them more of a reason to join your company.

I suggest getting micro sites or niche sites for your employees so that way you can leverage their ability and save their time. They need to be well branded and able to optimize with some form of SEO or SEM.

EnticeLabs has a great product called TalentSeekr that allows for you to brand your company, work culture, exciting projects, and job benefits. They also do an amazing job of leveraging sites by using SEM with many publishers they have relationships with all over the web. - 18099

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