Avoid The IM Market: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Within three years of starting to market Clickbank affiliate products, Dylan Loh has a six-figure per month income. One of the keys to his success is to not focus on selling Internet marketing products.

Rob Toth interviewed Dylan as part of Dan Kennedy's Info Riches course promotion. He interviewed the top information marketers in a series called "Future Of Information Marketing".

Dylan believes the market for selling Internet marketing products is becoming really crowded and it's only going to become more competitive as more and more people discover that it is possible to make a lot of money online.

More people can enter the market and be successful. "The pie is definitely big enough", says Dylan. But "with three or four launches in the same week and sometimes in the same day it's increasingly competitive", says Dylan.

"It's relatively easier in non-Internet-marketing niches", says Dylan. If you look real hard in Clickbank you will find lots and lots of good niche products to promote. Dylan says "my philosophy is that I always get them (new clients) to start off in the other niches then it's easier to enter and get the feel of it". After they have achieved some success they can go back to the Internet marketing niche if they want.

What happens is that when people think they want to have an Internet business they start looking online for information. They sign up for some lists and then get bombarded with offers to buy Internet marketing products. They are being targeted to buy more and more Internet marketing products because that's what they were looking for.

Many people get stuck in the IM niche. They might take an excursion into another niche for a short time but they are still signed up for the Internet marketing lists so they get sucked back in and start focusing on that niche again. Dylan says "there are so many other niches that no one is paying attention to".

The most important thing to do is to focus on one niche THEN move to another one. Whether you see success or not, you'll gain valuable experiences. Start off in a non-Internet-marketing niche. Learn how things work. After you have seen some profits you can always go back to the Internet marketing niche and try your hand there.

Focus and take action. That's the key to success. "Don't over-analyze the situation." Get a little understanding and just take action. If you take small steps you can't go too far wrong. If you find that something is working, do more of it and spend more money on it. Drop what doesn't work. If you expect to learn, you have to get started doing something first. Dylan says "don't spend so much time trying to think of all the possible ways to be perfect". - 18099

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